It is Easier To Sell A Great Looking Print On A Medium Quality Shirt

Than it is
To Sell A Bad Looking Print on A Good Shirt

When I work with a client I usually start with font choices
The font choices set the tone for the design
With online proofing it is easy for everyone an can be done at any time of the day or night

It is only a matter of sending a link to others for an opinion
We want to pick the most popular fonts, this increases the number of people who will likely buy the shirt and wear it

The wording of your design looks different in different font styles


There are two types of artwork

Vector Art and Bitmap Art

Screen Printers Mostly Use Vector Artwork
Most all artists create bitmap artwork


Start with this blowup of 1/4 inch letters resolution 1000 dpi -over three times the resolution of what most bitmap artists send me

Most artists work with small images that fit on a piece of paper, so they must be blown up

The example is below is 4 times bigger - guess which one is the vector?


Vector File Formats- CorelDraw, Adobe Illustrator and PDF
Any File Size Okay

Bitmap File Formats- Jpeg and Gif
The Larger The File Size The Better

Or just send me what you have and let me see what we have to work with
I don't mind if I need to redo your logo


There Are Two Basic Garments That Affect Artwork

Light Colored Garments Decorated With A Dark Ink

Dark color Garments Decorated With Light Color Ink


Print your art on the left on a light color garment and it looks fine
Take that same design and print it with white ink on a black shirt and it looks stupid

It doesn't mean that you can't use the art on the left for the shirt, it just means that you just need someone who knows how to adapt it - they may not do it for free like me, but if you want to sell your shirts, they really need to look nice

Doesn't This Look Nicer




PORTFOLIO

Spot Color Printing

There Must Be One Printing Plate Per Color
THIS PROCESS WILL WORK ON LIGHT OF DARK COLOR GARMENTS


To Create This Image Screens Are Created For Each Color


Full Color Printing

I am not talking about digital transfers

Colors are created by overprinting 4 transparent colors on a white shirt
Yes, you can print on other colors, but here is what happens ---CLICK HERE


The four transparent inks are just like your inkjet -Yellow, Magenta, Cyan and Black

Unlike digital transfers
Adding print colors to a shirt increases the labor required (price)
When the quantity of shirts increases
The price goes down since there are more shirts to absorb the setup costs


Artwork Matters

A printed t-shirt will create word of mouth advertising for a small organization for years in a local community.

The more it gets worn the more good it can do

Most of my customers can't wait to get their shirts

 

A Good Design Should Sell At Least 3 Times In A Rescue

Order #1 - Base color order like black on Carolina Blue

Order #2 -Presold/Prepaid - Same design black on a mix of Gildans 66 colors

Order #3 -Mix of T-shirts, Long Sleeve and Sweatshirts

 

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